In Beats’ new campaign film, “Made in LA,” Dre shares a love letter to the city that made him.

Throughout his nearly four-decade career as a musician, executive and entrepreneur, LA has remained at the core of everything Dre does — and everything he is. He even rooted the Beats brand right in his backyard. In cementing his icon status, Dre continues to make history in real time and inspire a new generation of creatives in the city.

Through the eyes of a hopeful young boy journeying through LA, Dre reflects on how those same streets cultivated his artistry and his desire to pay it forward. His legendary voice echoes over historic shots of LA’s homegrown talent including Snoop Dogg, Serena Williams, Vince Staples, Roddy Ricch, Anderson .Paak, and Kayvon Thibodeaux. As he gazes into LA’s infamous skyline, Dre reminds us that anything is possible in the City of Angels.