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Diddybeats NYC launch May 26, 2010
To mark the launch of Diddybeats, on May 26th, Diddy, Dr. Dre, Jimmy Iovine and Head Monster, Noel Lee took the stage at the Union Square Best Buy in NYC. The four talked about the collaboration involved in creating Diddybeats, the relevance of the music-fashion fusion and took questions from an incredibly enthusiastic audience.
Diddy Beats
June 14, 2010
Sean "Diddy" Combs, Monster and Beats™ by Dr. Dre™ Announce Upcoming Availability of Diddybeats™ In Europe

Available in black, white and pink versions, Diddybeats is the latest addition to the hugely popular Beats by Dr. Dre headphone family from Monster and was created in conjunction with music entrepreneur and fashion icon Sean "Diddy" Combs.
 
Esquire Magazine on Tours
Esquire Magazine on Tours
Celebrity endorsements are ordinarily best avoided, but Monster’s partnership with the eminent rapper is an exception to the rule.
Chip Chick Heartbeats Launches in New York
Chip Chick Heartbeats Launches in New York
Today in New York, Monster officially launched the Heartbeats by Lady Gaga and like with everything Gaga – there was mass hysteria
Big Picture, Big Sound
Big Picture, Big Sound
They delivered more subtle nuances than I'd heard in quite while, be it the sustain of a note, the random squeak of fingers on strings, the singer's breath, the tiny quavers in a his voice.
Ubergizmo
Ubergizmo
Dr. Dre and Monster have managed to design a truly impressive set of headphones - one that kicks bass without neglecting the rest of whatever music you'll let it play with.
CNET Reviews
CNET Reviews
The Monster Beats by Dr. Dre headphones offer a stylish and comfortable design as well as exceptionally crisp audio response.
 
Beats on TV
Diddy on P.Twitty TV Diddy wears custom white Beats and reaches 1 million followers on Twitter.
ESPN Sports Center USA Basketball team interviews with Beats
The Game on FNMTV The Game gives Dr. Dre a plug before Pete Wentz introduces "My Life"
Lebron James commercial for the NBA starring Beats by Dr. Dre.
Bleeding Edge TV episode 215
Yahoo Tech TV an interview with Kevin Lee
Qik an interview with Robert Scoble